Live app moometrics.kriaitive.com

The order book, minus the book.

Customers order over WhatsApp, the way they already do. Moometrics turns those messages into orders, plans the delivery round, forecasts tomorrow against today's supply, and totals the month — for dairy farmers running a real business without a back office.

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The problem

Milk that goes out on trust is milk that doesn't come back as money

Orders arrive by message, by call, and at the gate. Someone doubles an order, someone skips a week, someone pays half. It all lives in a notebook and a good memory.

Meanwhile the hardest question of the day has no answer in the book at all: how much milk does tomorrow need? Bottle too little and you turn customers away. Bottle too much and you pour the difference away.

Cows grazing on coastal pasture
How it works

Three steps, and the week adds itself up

1

The order arrives on WhatsApp

A customer messages the way they always have. Moometrics reads it, matches the customer and logs the order — no app for them to install, nothing for the farmer to copy out. Standing orders repeat themselves.

2

The round plans itself

Today's deliveries, in route order, on the phone in your pocket. Mark them off as you go; confirmations go back out to customers automatically.

3

Supply meets demand

What tomorrow needs, based on what every week before it needed. And at month end, a report you read in a minute instead of an evening you lose.

What's in it

Everything the notebook did, and the part it never could

Orders from anywhere

WhatsApp, a phone call, or someone at the gate — all into one book.

Standing orders

The regulars repeat automatically. Pause, change or skip in one tap.

Delivery rounds

Today's route in order, ticked off as it's delivered.

Demand forecasting

How much to bottle tomorrow, learned from every week that came before.

Month-end reports

What went out, what came in, who's behind — totalled as the month runs.

Notifications out

Confirmations and reminders by SMS or WhatsApp, without typing them.

In the app

Built for one hand, before sunrise

Big targets, few screens, nothing that needs two hands or a tutorial. It runs on an old Android and keeps working when the signal doesn't.

Malayalam or English, switched in one tap. Twenty-three years of paper, replaced by choice — because it was easier, not because anyone insisted.

On the farm it goes by Paal Book — the name the dairies use. Moometrics is the platform underneath it.

Today's delivery round in Moometrics: 0 of 43 homes done, morning and evening lists
Demand view in Moometrics: 87.5 litres ordered today, split morning and evening, by household

Already on Moometrics?

Log in and pick up where the round left off. If you farm in Kerala and you'd like it for your dairy, send me a note — I'm onboarding farms one at a time, by hand, and that's how features keep getting chosen.

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